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C'est Ironique Sign of the Weeque

ParisUpdate-Popingshop

Sometimes I think the commercial enterprises of Paris are engaged in a competition to see who can come up with the most meaningless, inexplicable trade name. Consider this storefront on Rue de Dunkerque.

“Poping”? It doesn't sell religious paraphernalia, so it has nothing to do with that dogma cat in Rome. In fact, since it's a service (“temporary rental of sales and event spaces), it doesn't sell any goods at all, so it isn't even a shop.

My best guess is that the owners wanted the name to evoke the word “pop as in “pop-up store, and forgot to double the “p. And then forgot to call me in as a branding consultant. It's too bad — I would have been glad to grant them an audience and engage in some infallible pontificating. Perhaps I should open a shop...

David Jaggard

Have you seen a ridiculous sign in Paris? Or anywhere in France? Send me a photo in care of contact@paris-update.com

 

Paris Update This Week’s Events

For full details about an event, click on its name to visit the official Web site (in English when available).

Bleu
> Festival of “blue” films. Forum des Images, Paris, through May 24.

Brasil!
> Brazilian film history, from silents to 1950s comedies, 1970s alternative films and the latest features. Cinémathèque Française, Paris, through May 18.

Festival de l’Imaginaire
> Performances by troupes from around the world, Maison des Cultures du Monde, Paris, through May 31.

Festival Séries Mania
> A free festival of TV series from around the world, plus debates, conferences and guests. Forum des Images, Paris, through April 26.

Monuments en Mouvement
> Free dance performances choreographed for national monuments like the Pantheon in Paris, the Abbaye de Cluny and various châteaux. Various locations, through Sept. 15.

Nouveau Festival
> A “cross-disciplinary” festival — art, performances, theater, cinema, etc. Centre Pompidou, Paris, through July 20.

Singapour en France
> Singapore comes to France with exhibitions and events in the areas of architecture and design, the visual arts, film, dance, theater and music. Various locations, Paris and other French cities, through June 30.

Trio Jazz Live
> Free jazz concerts with reservation. L’Hôtel Renaissance Vendôme, Paris, May 20, June 19.

 

This Week

 

Paris Update The Lowdown

Paris Update, founded in 2005, is a free weekly Web newsletter designed to provide the latest information about what’s happening right now in the City of Light to everyone who loves Paris, whether tourist, frequent visitor or resident. It provides an unbiased insider’s guide to museum and gallery exhibitions (art, photography, architecture and design), monuments, shopping, restaurants, hotels and bed & breakfasts, tourism, music, nightlife, entertainment, hidden treasures and French films, plus the latest info on what Parisians are talking about and ideas for out-of-town excursions.

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