Photo of the Week

ParisUpdate-LaDefense

Sunset over La Defense © Paris Update

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save  

Paris Update What’s On

Links to events happening this week in Paris

English-language theater festival

ParisUpdate-ParisFringe-Geometrika300

> Paris Fringe returns for its second year of English-language theater and comedy. Various venues, Paris, May 18-28.

Pre-Edinburgh play
> Sugar Baby, by Anne Penketh and starring Holly-Rose Clegg, will play in Paris before moving on to the Edinburgh Fringe Festival.  La Chapelle des Lombards, Paris, May 20.

Annie in English
> The International Players present the musical Annie. Le Quai 3, Le Pecq, May 18-21.

Late-night art
> Museums stay open into the night for free and hold special events for the Nuit Européenne des Musées. Various locations. Paris, May 16.

Left Bank gallery crawl
> Open house at 50 galleries for Art Saint Germain des Prés. Various venues, Paris, May 18-June 3.

Gold in galleries
> The Carré Rive Gauche, an association of Left Bank galleries celebrates its 40th anniversary with an event called ExtrORdinaire, featuring gold in works of art. Opening night: May 18. Various venues, Paris, May 18-June 3.

All that jazz...
> Jazz acts ranging from amateurs to big names at the Festival Jazz à Saint-Germain-des-Prés. Various venues, Paris, May 11-22.

Literary Latin Quarter
> Readings, book signings, storytelling, concerts and more at the Quartier du Livre festival. Various venues, Paris, May 17-24.

Emerging artists
> The Salon de Montrougehas been exhibiting the work of young artists every year for 62 years. Le Beffroi, Montrouge, through May 24.

Plays from all over Europe
> The Chantiers d'Europe festival presents theatrical performances from Portugal, the Netherlands, Spain, Greece, Croatia and the United Kingdom. Théâtre de la Ville–Espace Pierre Cardin, May 2-24

Hollywood glam
> Marilyn Monroe, Greta Garbo, Ava Gardner, Marlene Dietrich and more in classic films from Hollywood's Golden Age for the Glamour cycle. Forum des Images, Paris, May 3-31

Photo shows galore
> Le Mois de la Photo has been moved from autumn to spring, with 96 exhibitions taking place all over the greater Paris area. See Web site for locations and dates.

French film with English subtitles
> Lost in Frenchlation shows Emmanuelle Cuau’s Pris de Court, preceded by a themed cocktail party (€4.50). Studio 28, Paris, May 19.

Virtual reality
> Drop in on Saturday or Sunday from 2pm to 8pm for a free virtual trip at the VR Express festival. Forum des Images, Paris, through June 30.

Dance in historic sites
> Monuments en Mouvement offers free dance performances in national monuments like the Pantheon in Paris, the Abbaye de Cluny and châteaux. Various locations, through Oct. 21.

African culture festival
> The 100% Afriques festival showcases dance, theater, music, fashion, design, art, food and more from all over the continent. La Villette, Paris, through May 28.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save  

Hot Topics - Flash News

 

Hom ad campaign

Lingerie for Metrosexuals

Whatever you think of these ads, they are certainly eye-catching.

April 27, 2005: Women and some men in Paris, Marseille and Aix-en-Provence were given a treat last month when the underwear maker Hom launched an eye-popping new advertising campaign for its 3001 line, which the company calls the first collection of “lingerie for men.” This isn’t the first time we’ve seen hunky, near-naked men on French billboards, but it is the first time we’ve seen hunky, near-naked men wearing lacy underpants, and it’s so new that there is something shocking about it. In all three ads, the well-oiled model, pictured only from the shoulders to the knees, is pulling off a T-shirt that matches his underpants, which come in fire-engine red, red and white (a frontal view, with the well-molded underpants leaving little to the imagination) and the lacy ensemble in “khaki.” An article in the left-wing daily newspaper Libération noted that some men felt objectified by the ads and held that no straight man would wear lacy underwear unless he was drunk or clowning around. One blogger derided the campaign as “metrosexual pollution” that could harm a man’s virility.
Hom, of course, was pleased with all the attention. Stocks of the less-controversial red model sold out only a week after the ad campaign was launched.
See the Hom Web site for a free slide show of gorgeous musclemen in lace, thongs and other men’s lingerie: http://www.hom.fr

© 2005 Paris Update

Reader Reaction

This email address is being protected from spambots. You need JavaScript enabled to view it. to respond to this article (your response may be published on this page and is subject to editing).