Photo of the Week

Paris-Update-view-from-louvre

Left to right: Eiffel Tower, Louvre Pyramid, Arc de Triomphe du Carrousel and Ferris Wheel. © Paris Update

 

Paris Update This Week’s Events

For full details about an event, click on the title to visit the official Web site (in English when available).

Drawing through the ages

Paris-Update-Matisse-les-pommes
"Apples" (1944), by Henri Matisse. Eric Coatalem Gallery.

> Salon du Dessin: 39 galleries showing works on paper, from Old Masters to contemporary. Palais Brogniart, Paris, March 22-27.

Contemporary drawing fair
> Drawing Now: 73 galleries, Carreau du Temple, Paris, March 23-26.

More contemporary drawings
>Ddessin: 20 galleries. Atelier Richelieu, Paris, March 24-26.

Art and design fair
> PAD (Paris Art + Design),
67 galleries, Tuileries Garden, Paris, March 22-26.

African culture festival
> The 100% Afriques festival showcases dance, theater, music, fashion, design, art, food and more from all over the continent. La Villette, Paris, March 23-May 28.

French film with English subtitles
> Lost in Frenchlation shows Audrey Dana's Si j'Étais un Homme, preceded by a themed cocktail party (€4.50). Studio 28, Paris, Feb. 24.

Documentary film festival
> Cinéma du Réel showcases documentaries from around the world. Various venues, Paris, March 24-April 2.

Suburban blues
> The Banlieues Bleues festival brings major French and international jazz acts to the Paris suburbs. Various venues, through March 31.

Before and after ecological disaster
> The Chic Planète festival presents two types of films, those celebrating the bounty of the earth and science-fiction views of what will happen after an ecopalypse. Forum des Images, Paris, through April 13.

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Hot Topics - Flash News

 

Hom ad campaign

Lingerie for Metrosexuals

Whatever you think of these ads, they are certainly eye-catching.

April 27, 2005: Women and some men in Paris, Marseille and Aix-en-Provence were given a treat last month when the underwear maker Hom launched an eye-popping new advertising campaign for its 3001 line, which the company calls the first collection of “lingerie for men.” This isn’t the first time we’ve seen hunky, near-naked men on French billboards, but it is the first time we’ve seen hunky, near-naked men wearing lacy underpants, and it’s so new that there is something shocking about it. In all three ads, the well-oiled model, pictured only from the shoulders to the knees, is pulling off a T-shirt that matches his underpants, which come in fire-engine red, red and white (a frontal view, with the well-molded underpants leaving little to the imagination) and the lacy ensemble in “khaki.” An article in the left-wing daily newspaper Libération noted that some men felt objectified by the ads and held that no straight man would wear lacy underwear unless he was drunk or clowning around. One blogger derided the campaign as “metrosexual pollution” that could harm a man’s virility.
Hom, of course, was pleased with all the attention. Stocks of the less-controversial red model sold out only a week after the ad campaign was launched.
See the Hom Web site for a free slide show of gorgeous musclemen in lace, thongs and other men’s lingerie: http://www.hom.fr

© 2005 Paris Update

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